**In the bustling metropolis of Los Angeles, where trends are born and entertainment reigns supreme, one frequency has consistently resonated with millions: 104.3 MYFM. More than just a collection of songs, this station, known on air as 104.3 MYFM Los Angeles, has woven itself into the fabric of daily life for countless Southern Californians, providing the soundtrack to commutes, workdays, and moments of relaxation. Its familiar call sign, KBIG, represents a long-standing legacy in the competitive LA radio market, broadcasting at 104.3 MHz and offering a unique blend of "More Music, More Variety" that caters to a broad audience.** From its iconic morning show to its carefully curated playlists, 104.3 MYFM embodies the spirit of Los Angeles – vibrant, diverse, and always evolving. This article delves deep into what makes 104.3 MYFM a powerhouse in the radio landscape, exploring its programming, the beloved personalities who grace its airwaves, its ownership, and its enduring connection with listeners. We will also touch upon the broader significance of the 104.3 frequency across the United States, acknowledging that while 1043 MYFM holds a special place in LA, the number 104.3 also serves other communities with distinct programming. Join us as we uncover the layers behind the dial and understand why 104.3 MYFM continues to be Los Angeles’ favorite radio station playing 90's to now! --- **Table of Contents** 1. [The Enduring Legacy of 104.3 MYFM Los Angeles](#the-enduring-legacy-of-1043-myfm-los-angeles) 2. [What Makes 104.3 MYFM Stand Out?](#what-makes-1043-myfm-stand-out) * [“More Music, More Variety”: The Sound of LA](#more-music-more-variety-the-sound-of-la) * [Connecting with Listeners: Every Hour on the 10s!](#connecting-with-listeners-every-hour-on-the-10s) 3. [The Voices Behind the Mic: Meet the 104.3 MYFM Personalities](#the-voices-behind-the-mic-meet-the-1043-myfm-personalities) * [Valentine in the Morning: A Pillar of LA Radio](#valentine-in-the-morning-a-pillar-of-la-radio) * [Jill and Jon: Keeping the Connection Alive](#jill-and-jon-keeping-the-connection-alive) 4. [Ownership and Market Influence: iHeartMedia's Role](#ownership-and-market-influence-iheartmedias-role) 5. [Beyond Los Angeles: The 104.3 Frequency Across the Nation](#beyond-los-angeles-the-1043-frequency-across-the-nation) 6. [The Digital Age: How 104.3 MYFM Stays Relevant Online](#the-digital-age-how-1043-myfm-stays-relevant-online) 7. [Nielsen Measurement and Listener Contribution: A Glimpse Behind the Scenes](#nielsen-measurement-and-listener-contribution-a-glimpse-behind-the-scenes) 8. [The Cultural Impact of 104.3 MYFM in Southern California](#the-cultural-impact-of-1043-myfm-in-southern-california) --- ### The Enduring Legacy of 104.3 MYFM Los Angeles The story of 104.3 MYFM in Los Angeles is deeply intertwined with the history of radio itself in one of the world's most dynamic media markets. Licensed to Los Angeles, CA, KBIG is an FM radio station broadcasting at 104.3 MHz, and it has been a consistent presence on the airwaves for decades. While its current branding as 104.3 MYFM Los Angeles is relatively recent in the station's long history, the underlying frequency and its commitment to quality programming have remained steadfast. The station's evolution reflects the changing tastes and technologies of the radio industry. From its early days, KBIG has adapted, maintaining its relevance by understanding the pulse of its audience. Its current format, Adult Contemporary music programming, is a testament to its ability to cater to a wide demographic, playing hits from the 90s to now. This broad appeal is crucial in a market as diverse as Los Angeles, ensuring that 104.3 MYFM remains a top choice for listeners seeking a mix of familiar favorites and current chart-toppers. The station's longevity and consistent listenership underscore its successful navigation of the ever-shifting media landscape, cementing its place as a beloved institution in Southern California. ### What Makes 104.3 MYFM Stand Out? In a city saturated with entertainment options, 104.3 MYFM has carved out a distinct identity that sets it apart from the competition. Its success isn't accidental; it's the result of a carefully crafted programming strategy combined with a deep understanding of its audience's preferences. The station's commitment to "More Music, More Variety" isn't just a slogan; it's a promise delivered through its daily programming. #### “More Music, More Variety”: The Sound of LA The core of 104.3 MYFM's appeal lies in its music selection. Broadcasting adult contemporary music, the station prides itself on offering a wide array of songs that span decades, from the iconic hits of the 90s to the most popular tracks of today. This "More Music, More Variety" approach ensures that listeners are constantly engaged, never knowing exactly what gem will play next, but always confident that it will be a song they love. This diverse playlist caters to a mature audience that appreciates both nostalgia and contemporary sounds, making it a perfect companion for various daily activities. Portions of content provided by Last.fm also contribute to the richness and accuracy of the station's music information, enhancing the listener experience by providing deeper insights into the tracks being played. This commitment to variety and quality is a significant reason why 104.3 MYFM Los Angeles has cultivated such a loyal following. #### Connecting with Listeners: Every Hour on the 10s! Beyond the music, 104.3 MYFM fosters a strong connection with its audience through engaging segments and consistent listener interaction. A prime example is their commitment to playing music "Every hour on the 10's!" This unique scheduling ensures that listeners can always tune in at predictable times to catch a fresh set of songs, reinforcing the "More Music" aspect of their slogan. This reliability, combined with interactive elements and community engagement, transforms the listening experience from passive consumption to active participation. The station's social media presence, boasting over "89,789 likes · 1,830 talking about this" on platforms like Facebook, further illustrates its vibrant community and the strong bond it shares with its audience. This direct engagement, whether through on-air calls, social media, or listener events, solidifies 104.3 MYFM's position as not just a radio station, but a community hub. ### The Voices Behind the Mic: Meet the 104.3 MYFM Personalities The success of any radio station is not solely dependent on its music playlist; the personalities who guide listeners through the day play an equally crucial role. At 104.3 MYFM, the hosts are more than just announcers; they are companions, entertainers, and trusted voices that listeners welcome into their homes and cars every day. Their ability to connect, inform, and entertain is a cornerstone of the station's popularity. #### Valentine in the Morning: A Pillar of LA Radio One of the most recognizable and beloved voices on 104.3 MYFM is Valentine, who anchors the station's morning drive. Listeners can "listen starting with Valentine in the morning at 6am, and every hour until" the late morning, making him a consistent presence for those beginning their day in Los Angeles. Valentine's charismatic personality, engaging banter, and ability to tackle both lighthearted and more serious topics have made his show a staple for countless Angelenos. He brings a blend of humor, relatable observations, and genuine warmth that sets the tone for the entire day on 104.3 MYFM. **Personal Data & Biodata: Valentine (104.3 MYFM Morning Host)** | Category | Details Yes
